The Geniki group, has announced its acquisition of OptimizIT, a leading ICT services provider based in the Netherlands. This strategic move aims to combine OptimizIT’s proven expertise in IT services with Geniki’s forward-looking vision, enabling both companies to better meet the evolving demands of the digital landscape.
Who is OptimizIT?
OptimizIT is a staffing company based in the Netherlands, renowned for providing talented IT professionals on a contract basis. The company specialises in three core areas: Support, Cloud & Infrastructure, and Software Development. With a proven track record of successfully matching skilled professionals to client needs, OptimizIT has become a trusted name in ICT solutions across the Netherlands.
About Geniki group
The goal of Geniki is to bring together organisations with their own areas of expertise to offer a comprehensive portfolio of end-to-end solutions to their clients. Geniki invites like-minded entrepreneurs from diverse IT domains to join the group and strengthen their market presence together.
The Geniki platform provides centralised support services, such as finance & reporting, HR, fleet, sales & marketing, enabling partners to focus fully on their expertise. Partner companies retain their autonomy and decision-making power, aligning their growth goals with Geniki’s vision while maintaining their unique strengths and customer focus.
One key member of the Geniki group is Dilaco, a company known for its expertise in IT services and solutions. The addition of OptimizIT further strengthens the group’s collective capabilities, enhancing its ability to deliver inventive, tailored solutions to clients across Benelux.
Why this acquisition matters
“The acquisition of OptimizIT is a strategic step in strengthening our IT expertise and expanding our ability to deliver end-to-end solutions,” says Wim Kretzers, CEO of Geniki. “By bringing in highly skilled professionals across cloud, infrastructure, and software development, we are enhancing our capacity to support businesses with faster, more flexible, and scalable IT services.”
With the acquisition of OptimizIT, Geniki strengthens its IT expertise, now comprising more than 300 specialised professionals across key areas in Belgium and the Netherlands. Their support professionals provide crucial services such as service desk, system administration, workplace management, and deployment, enabling efficient support for businesses. OptimizIT’s Cloud & Infra consultants will strengthen Geniki’s capabilities in cloud migration, modern workplace solutions, and IT management, driving digital transformation. Additionally, OptimizIT’s software developers, skilled in full-stack development, mobile/web development, and data science, align with Geniki’s commitment to end-to-end IT solutions. With these combined talents, Geniki can deliver faster, more flexible, and scalable solutions across industries.
What this means for clients
Clients of both companies will benefit from the strengthened capabilities and expertise resulting from this partnership. They will have immediate access to top-tier IT professionals for both temporary and long-term projects, ensuring scalable IT support tailored to their needs. Additionally, clients will receive comprehensive IT solutions, ranging from secure cloud migration to cutting-edge software development, with services designed to meet their specific requirements. The combined expertise of both teams fosters increased inventiveness, ensuring the delivery of efficient, future-proof solutions that help businesses adapt and thrive in an increasingly competitive digital environment.
As we integrate OptimizIT into the Geniki family, we’re excited to share that a rebranding is on the way. This rebranding will reflect our unified mission to deliver inventive, scalable, and transformative IT solutions.
Looking ahead
The acquisition marks an exciting new chapter for both Geniki and OptimizIT. By combining their strengths, they are well-positioned to drive inventiveness, deliver high-quality services, and set new benchmarks in the ICT sector. This partnership will not only enhance client success but also establish Geniki as a leader in providing agile, reliable, and transformative IT solutions across Benelux.
